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‘DLA is ending’ information campaign
From new Housing Benefit Bulletin G2/2016 .... campaign includes
•online search advertising (when people search for key words relating to PIP and DLA ending)
• digital advertising on Facebook
•a ‘DLA is ending’ advert shown via screens in GP surgeries and hospitals (running until 4 March)
•a leaflet for community organisations
NB - the leaflet is available @ https://www.gov.uk/government/publications/disability-living-allowance-is-ending-leaflet
G2/2016 is @ https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/501909/g2-2016.pdf
Plus more @ https://www.gov.uk/dla-ending
I was one of the people invited to comment on the draft leaflet and poster. I am aware of detailed comments which were submitted by others also. Needless to say these were never properly acknowledged to any of us and certainly there’s nothing which appears to have been incorporated into the final product.
Ran this stuff past various people and the gist was that the phrase “DLA is ending” was inappropriate. Okay, the materials then reference PIP but the title needs to do so too. The content is okay but doesn’t really address many of the simple practicalities.
It was ever thus.
We also raised numerous times at stakeholders meetings that ‘DLA is ending’ in not only inappropriate but untrue as it will continue for under 16s. They told us they ‘heard what we were saying’ but continued regardless. One of our more frustrating interactions…
Does that translate as “this is what the minister wants” as it did for drafts of the various PIP letters?
“Thanks for feedback. It’s been invaluable. Yes, we know that paragraph makes no sense at the bottom of page one but it has to stay there because that’s where the minister wants it”!
I was one of the people invited to comment on the draft leaflet and poster. I am aware of detailed comments which were submitted by others also. Needless to say these were never properly acknowledged to any of us and certainly there’s nothing which appears to have been incorporated into the final product.
Ran this stuff past various people and the gist was that the phrase “DLA is ending” was inappropriate. Okay, the materials then reference PIP but the title needs to do so too. The content is okay but doesn’t really address many of the simple practicalities.
It was ever thus.
spoke to a client yesterday with a learning disability currently on dla who was panicked by this.
on the upside he now has an smi application for council tax going in after our conversation so every cloud.
Hearing impaired clients who have rushed to claim PIP believing they needed it because their DLA was about to stop. Inevitably end up having to challenge the PIP decision.