Advertising agency takes sterotypical views on benefit claimants

I’ve come across a blog about an advertising agency called Iris who have been busy re-doing their internal staff benefits booklet. They’ve managed to come up with something which is spectacularly crass, to say the least.

This is the brochure they give to employees to let them know what they’re entitled to at Iris in terms of life insurance, maternity leave and so on. And being an ad agency, they decided they really needed a concept for this booklet.

So they went away, thought about it for – ooh, twenty seconds? – and decided that “Iris on Benefits” was the best possible title. And for the images? Well, why don’t we all dress up as stereotypical on-benefit types (apparently inspired by the fictional people on ‘Shameless’) and have a good old laugh?

Ad agency laughs at people on benefits

... and they do work for the DWP

Incredible, and I wonder if they’d gone down this route without the help of the devisive government’s propagander campaign?

Tired, lazy sterotyping.  It could’ve come from the mind of a 6 year old.  Wearisome!